Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth That capability, however, is difficult to manage and sustain Inventuring combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to ожины make effective business-creation strategies a central part of their organizations' everyday core operations Detailed case studies help providea framework for consistently turning unformed ideas into commercially viable enterprises.  следующиеISBN 0077103793.